I grow ecommerce businesses — and build the systems that make them work.
I’ve grown multichannel sales, built Shopify stores and led the systems and operations behind them. Today I lead UK and US marketplace trading, combining commercial judgement with hands-on delivery.
COMMERCIAL THINKING. PRACTICAL DELIVERY.Led B2C trading across Amazon, DTC and other marketplaces.
Delivered at Pyramid through trading and channel development.
Repeat-order automation across 1,000+ customers; all key accounts.
Explore the evidence that matters to your role. Pick a route, then open the work behind it.
Led £3m+ B2C trading across Amazon, DTC and marketplaces; delivered £1m+ growth.
Designed and coded Shopify stores, improving mobile journeys, checkout and conversion.
Lead UK and US marketplace trading and assess opportunities including Wayfair and Faire.
Helped automate collection evidence; one customer recovered tens of thousands in chargebacks.
Mapped repeat B2B orders and simplified handoffs across teams.
Replaced paper returns with barcode capture and photographic evidence.
Joined player availability, payments and statistics in one app.
Designed different, connected experiences for members and administrators.
Turned eligibility rules, fixtures and graphics into usable workflows.
Built and tested Shopify storefronts, checkout journeys and campaign sites.
Troubleshot Vendor POs, AS2 messages, inventory, ASNs and invoices.
Used Stripe webhooks, barcode scanning, Open Food Facts and UK CoFID.
Designed relational data and controlled public-facing reporting feeds.
I’ve owned the sales target, customer journey, product range and fulfilment — and worked out how the systems behind them need to connect.
I start with the people doing the work, find the friction and design a solution they’ll actually use. My projects are proof of that approach.
From commercial priorities to the systems and people that deliver them.
Marketplace strategy, DTC, merchandising and conversion.
Experience ↗APIs, EDI/AS2, webhooks, SQL data and automation.
Technical evidence ↗Mobile apps, dashboards, admin UX and customer journeys.
Try the products ↗Process mapping, stakeholder buy-in, training and iteration.
My approach ↗Four steps I use across ecommerce, systems and side projects.
Watch the work. Talk to users. Find the real friction.
Map the journey and build for the business need.
Involve the team early; adoption starts before launch.
Ship, support, measure and keep improving.
From growing a £3m+ consumer business and building ecommerce websites to leading marketplace expansion, integrations and business change.
UK/US marketplace trading, channel expansion and connected reporting.
Lead UK and US marketplace trading, including merchandising, advertising, pricing and promotions. Evaluate and onboard new channels such as Wayfair and Faire; develop MP Desk to connect marketplace APIs, reporting, stock and operational workflows.
Amazon Vendor client delivery, EDI, chargebacks and warehouse solutions.
Worked directly with Amazon Vendor customers on EDI, order flow, chargebacks and warehouse issues. Scoped improvements with developers, managed implementation and training, and supported a customer trading approximately £100m through Vendor.
Digital systems, B2B Shopify and operational transformation.
Led cross-functional ERP, digital and operational improvements. Built and improved B2B Shopify ordering journeys, introduced repeat-customer order mapping and delivered changes with commercial, finance and warehouse teams.
£3m+ ecommerce trading, £1m+ growth and multichannel fulfilment.
Owned a £3m+ B2C operation, growing ecommerce sales by £1m+. Personally designed and tested Shopify stores, ran merchandising, SEO and paid media, expanded marketplaces and launched dedicated ecommerce fulfilment.
400+ events a year and 50+ student-led projects supported.
Events and projects leadership, including coordination of 400+ annual events across 100+ venues and support for 50+ student-led projects.
I've been accountable for the operation, worked with technical teams and built solutions myself. That combination influences how I approach change.
Download CVNine projects. Tap any card for the work behind the result.
£3m+ operation. £1m+ growth. End-to-end trading leadership.
Owned product range, merchandising, pricing, promotions, budgets, suppliers, marketing, customer service and fulfilment, leading a team of 10+ people.
Designed, coded and tested Shopify B2B and DTC stores.
Worked across Shopify and Magento; built campaign-specific stores including Disney-linked May4th.shop, and led SEO, Google and Meta advertising, email and conversion optimisation.
Selected Linnworks to connect channels, stock and dispatch.
Assessed channel requirements, compared the practical options and shaped a common operational approach rather than letting each sales channel develop its own process.
Automated repeat orders for 40% of B2B accounts.
Worked with the ERP provider to implement reusable mappings and standardise the remaining order processes. The goal was less manual interpretation and better operational visibility.
Simplified navigation, product language and checkout.
Connected backend naming to customer-friendly product labels and addressed friction that left customer service chasing payment completion.
Worked through AS2, POs, ASNs and invoice issues.
Coordinated configuration, partner communications and troubleshooting across customers, internal teams and Amazon. Worked with ORDERS, acknowledgements, stock feeds, shipment notices and invoice exceptions in the operational flow.
Automated collection evidence helped a client recover significant charges.
Scoped and helped deliver automated carrier collection documentation. One customer used it to challenge charges and save tens of thousands of pounds over a year.
Scoped stock, orders and onboarding across Wayfair and Faire.
Worked through what data each platform needs, how stock should be supplied, how orders are retrieved and what needs to happen once an order reaches the business.
Built product, performance and rebate workflows in MP Desk.
Translated day-to-day marketplace problems into linked workflows and reporting views, with a focus on data consistency and how people actually act on the information.
At Pyramid International I assessed whether targeted enhancements to the current ERP could meet the business requirements instead of funding a full replacement. The option adopted addressed the priorities at substantially lower cost. It remains a useful example of commercial judgement — but it is only one part of my experience.
Explore an area and see a real career example alongside something I’ve built or worked through. No invented proficiency scores.
Commercial, operational and technical — select any area to explore the evidence.
Find the real friction before designing the fix.
MAPPING / ROOT CAUSE / IMPLEMENTATION
Standardised B2B customer-order routing through reusable mappings, reducing dependence on manual interpretation.
Combined separate availability, payments and statistics workflows into a mobile-first club system.
Illustrative pattern from work across different systems — not a claim that every tool shares the same architecture.
Business-first integration experience: EDI/AS2, APIs, mapping and workflow change. I define requirements, troubleshoot failures and build practical tools — bringing in specialist engineering where needed.
Three very different examples of the same principle: start with the problem and the people, then create the right solution.
A single mobile app replacing separate availability, payments and spreadsheet statistics.
Repeated admin, disconnected information and too many places to manage the same player journey.
Design a joined-up, mobile-first experience around how players and club administrators really work.
The result is a single platform for matchday availability, balances, fitness progress, statistics and club management — evolving with feedback from the people using it.
Planned the player and admin journeys, unified fragmented processes, designed mobile interfaces and iterated the system through live usage.
Explore the relevant skills ↗
Real application screens; personal details and health figures replaced with fictional examples.
League rules, registrations, results and graphics — one connected operating platform.
The portal brings those processes into one place, with connected administration, team workflows and automatically generated content.
Turned league rules into repeatable workflows and connected the database, role-based admin tools and public-facing content.
Explore the relevant skills ↗
Joined-up product, marketplace and commercial data for better decisions.
MP Desk is designed as a connected workspace for marketplace management, product information, performance visibility and operational workflows. An example of building around the real needs of the job.
Defined the information architecture and business logic for product, performance and rebate views, alongside marketplace data flows and operational use cases.
Explore the relevant skills ↗PRIVATE WORKPLACE SYSTEM
MP Desk interface images are withheld from the public version while permission is being confirmed. The case study describes the work without exposing operational or commercial data.
Not everything needs to be a commercial project. Sometimes the best way to understand a challenge is to build something.
Football, games and home technology have become useful testing grounds for the same skills I use at work: questioning assumptions, working through edge cases, learning tools and turning ideas into something tangible.
EXPERIMENTS / SIDE PROJECTS / PROTOTYPESA game companion for comparing players, wages and squad decisions.
Built around the decisions a player actually needs to make: compare ratings, match a role, stay within wage limits and save a shortlist. The challenge is translating game data into useful filters without overwhelming the user.
Updating a classic football-management interface without breaking its identity.
Focused on visual consistency and reversible changes. Refined navigation, tactical pitch markers, club imagery and player views while maintaining compatibility with the original game's structure.
Turning an NVIDIA Shield into an always-on network monitor.
Reused an NVIDIA Shield as a monitoring device rather than buying another box. Worked through network signals, connectivity alerts, home hardware limitations and a dashboard that can be checked from elsewhere.
One way of thinking. Different contexts. I enjoy both leading change from inside a business and taking on a well-defined problem independently.
Ecommerce growth, trading strategy, UX and the operations behind performance — with the systems knowledge to deliver change.
Explore my experience ↗Disconnected spreadsheets, unreliable feeds or difficult workflows? I can help find the cause and build a workable improvement.
Discuss a project on LinkedIn ↗I start with discovery and a clear problem statement. I can help map the current process, shape a practical solution and deliver a focused tool or improvement where it's within my experience. I work hands-on with modern tools, including AI-assisted development; I don't claim to be an all-purpose engineering agency.
Find the friction, map the process and agree what better should look like.
Translate real requirements into clear decisions, roles and screens.
Build or improve the tool, involve users and refine after launch.
Hiring for an ecommerce, marketplace, digital trading or systems leadership role? Or want help simplifying an operational problem? Message me directly on LinkedIn — I’m happy to discuss the work and what I could bring to your business.
Recruitment opportunities, collaborations and project enquiries — LinkedIn is the best place to get in touch.